Business communication Essay Example | Topics and Well Written Essays - 2250 words - 2

Business communication - Essay Example The nature of its core business that facilitates outstanding service provision has enabled it to make major achievements in the airline industry. The Malaysian airline company sets its primary objectives that were to provide the Malaysian people with a proficient and profit generating air transport system. Such an airline would enhance the economic growth of Malaysia and improve its global image. The Airline has fulfilled its objectives by enhancing economic integration as well social integration in Malaysia. In conclusion, the company has maximized on market penetration with its wide range of aircraft resources (Fickling, 2012). The Malaysian airline is an international airline company that serves as a transport system for the middle class, upper middle class as well as the business class .In general, the company serves all customers who have a strong preference for comfort and reliability. The company enjoys a strong backing of the Malaysian government as well as its extensive services in the Middle East, Australia, South Asia and other destinations all over the world. Malaysian airlines system is one of the widely known airways across the world. In addition to its exemplary advertising and marketing that has ensured good brand visibility, the company boasts of a strong workforce with more than 20,000 employees. In conclusion, the company plies more than 85 routes with its enormous fleet size.   For the company to lead the global airlines, it has to increase its global presence and transport customers to internationally recognized destinations. Malaysian airlines system also has to provide more services to its customers at the airport facilities. The existence of the Malaysian Airlines has been constantly affected by the escalating fuel costs, the unreliable government policies and the regulatory bodies’ regulations that are unnecessary. The rising competition has posed a great threat to the company in the global air transport. Malaysian Airline system