The History of Advertising :: Advertisements Media Advertising Essays

The History of adAdvertising is dated back to the Christian Era. One of the first know methodsof advertize was outdoor signs, they would be painted on the wall of abuilding and were usually very eye catching. Archaeologists have found signs inthe ruins of ancient Rome and Pompeii which advertised travelers to go to atavern placed in another town. In about the 1440s there was an device of amovable- caseful of advertising which was a printing press. In the 16th century several(prenominal)companies had a trade mark which was a two or trine dimensional picture or sign.In both volume and technique, advertising has made its greatest advances in theU.S. In the early stages of U.S. advertising it was strenuous and expensive toadvertise nationally because the U.S. was quiesce un true and there was small-scaleof no means of transport, distribution or communication. Eventually certain typeof manufactures thought of the idea of bypassing wholesalers, retailers andusing catalogs. Mail or ders and pamphlets appeared around the 1870s. Late inthe 19th century many American firms began to market packaged goods down the stairs distinguishnames. Previously consumers had not been aware of or influenced by brand names.The first product that had brand names were soap products. In the 1880s a fewbrands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks AmericanFamily and Packers. Not long after brands such as Royal baking powder, Quakeroats, Bakers chocolate, Hires root beer, Regal station and Watermans pens werenationally advertised. In the early 1900s America began to become aware of suchbrand names like Bon Ami, Wrigley and Coca-Cola. After World fight 1 advertisingdeveloped into a business so big that it was nearly a trademark of Americaitself through the eyes of the rest of the world. This was expand by technicalimprovements which made transportation, communication and graphics work easier,cheaper and better.The invention of electricity led to the illumi nated outdoor poster,photoengraving and other ultramodern printing inventions helped both editorial andadvertising departments of printed journals. In the 1920s the radio wasinvented and this developed a whole new technique of selling, by voice. DuringWorld War 2 the American advertising industry founded the war advertisingcouncil this use modern advertising to strengthen the American war effort. Theorganization still continued after the war was over as The Advertising Councilthis was employ to function for the publics interest. Printed and broadcasted