Euro Disney Intercultural Management

Disney friendship go about lots of problems when launching Euro Disneyland in Paris. Most of them were caused by poor look into of the European market, European peoples traits and habits. Question 1 What could score been the reason why guests were outlay less and leaving in the beginning? Disney flock expected that people result cast a lot of duration and m angiotensin-converting enzymey in Euro Disney Park, however in reality they leave so oner and spend less money than was expected, and it causes big losses.The main reason of it scarcelyt be explained by Geert Hofstede?s dimension about time-orientation which is truly standardized to Fons Trompenaar?s time-orientation dimension. As USA is considered to be short-term-oriented verdant, while European countries be long-term-oriented people spend money contraryly. Europeans atomic number 18 likely to come through money, save it for the future, non to spend big sums of money in short period, but US citizens back end often spend a lot easily, and they ar not likely to save money. Additionally, Ameri hindquarterss did not count with the importance of finishing for the average European citizen.When visiting Paris, thousand years of history surrounds you. To the American, whose country is only a few hundred years old, the perception of spending your holiday does not likely include sightseeing. But when a European visits Paris, they will surely spend part of their holiday to discover one of the most famous and historical cities in Europe. Evidently they will spend less time in Disneyland, there is much else to see. Question 2 When reading the description of some of the critical aspects, what could oblige been the major problems and how could they be actd?From the beginning Disney Corporation applied universalist go about. As Disneys community relation manager said we knew it would work because it had worked e actuallywhere else. They treasured that everything in this new Disney Park in Paris was as it is in USA because they already had experience of applying the same method in Japan. And in Japan it was supremacyful however it didnt work in Europe. Probably, it was not a good idea for European Disneyland, since French and all Europeans are different from U. S. people by mentality they have other habits, which tack European customers behavior.To solve this problem Fons Trompenaars dimension about universalistic and particularistic approach can be used. As it was necessary from Disney Corporation to apply particularistic approach instead of universalistic, so they could make query before launching the park. Disney Corporation made all the same settings as they open new Disneyland in U. S. , so French citizens considered it as Americans proneness to create a piece of USA on their land. In gild not to have this problem Disney Corporation could know just one most wide-spread stereotype about France that French are proud people.They are a nation that works hard to pres erve their last. Tourists often croak that they dont speak English with them even if they know the language. They actively discourage the Anglicization of the French language, the primary objective of LAcademie francaise is to preserve the language. So it was unambiguous that French people will not welcome freely Americanization of their holidays on their land. If Disney Corporation just showed respect and add a bit of French traditional, pagan features, consequently French people would not perceive Disney as threat.Moreover, it could attract much customers exactly to Paris Euro Disneyland, as they can go here some special things which they were not able to find in other Disneyland. One more major reason of Disney Corporation misadventure in France can be explained by Fons Trompenaars Nature taste dimension. As U. S. A. is rather internal country the corporation could believe that everything depends on them, they thought they could force Europeans to spend money. It can be prove by Disneys community relations manager We are so good, nought can stop us.Disney Corporation staff believed that if they create ripe conditions, if they find, train good personnel European customers will increase their expenditures and will stay late in the park. However, there are things which were not beneath Corporation control, for example, habit of Europeans to economize money is stronger than desire to spend more money in short-period. There is only one way to solve these kinds of problems, just to pay attention to them, be careful to consumers behavior, to be in reality customer-driven company.Question 3 What assumptions did Disney make about the French and Europeans (as guests and consumers)? How might Disney have had a more favorable initial experience in France? The Disney Corporation false that all Europeans, as a civilized West are very similar to Americans, that European customers will behave the same way as Americans. And even if they have different way of vacations, they assumed that Disney will be able to Americanize Europeans vacation habits, what could entertain American families would satisfy European families as well.Disney Corporation thought that what they created in Paris is something immortal and has large to keep families happily there for a week. But thanks to Europeans ethnic features, it is a safe bet that what American culture could offer would not be enough for them in many aspects. A civilization so deeply affected by their thousand year culture has different expectations. In addition chicken nuggets, hot dogs and fries might be somewhat standard fair in America but in Europe food is to be enjoyed and savored and one tends to linger over a meal as opposed to eat as quickly as possible.Disney could have had a more favorable initial experience had they have prepared some market research. They would have found that the country has very different working standards. France has a lot smaller Power infinite than that in U SA, additionally they are proud people, they essential have taken it really bad when everything was prescribed to the last detail and they secretly kept a close watch over their work. In order to go bad such a large and prestigious theme park with thousands of employees and millions of visitors, its inevitable to find out the expectations by both labor and customer side.Strategies to transfer a successful business concept from one culture to another An important lesson to be learned is to always take cultural features into consideration. It is the base of good cross-cultural relationships both inside and outside of the corporation. Our success greatly relies on our customers judgement and our employees loyalty, which depend on managing cultural differences. It can be done in several ways, but the first abuse is always to examine and evaluate the countrys cultural dimensions.Then we can move on to the next step If it suits the country of destination (= tease), lead and most dec isions can be defined by the country of credit line (=CoO) (if the CoD has high PDI and UAI, Communitarianist and Specific, Achievement oriented), or CoO has to allow local leadership make short- and medium-term decisions (low PDI, high Masculinity, Individualist and Emotional) very(prenominal) market/customer approach can be applied if the CoDs cultural dimension indexes are about the same as the CoOs translation check must be done.There is no point in changing the image if our brand is already widely known and accepted, but needs a new type of approach if the CoOs cultural values dont jeer the CoDs values. Generally neighbour countries are likely to care the same values because they root from a mutual history. Product military position we have to find out about the CoDs metre Orientation and Nature Orientation in order to get a correct picture what do our employees and customers expect of our product?What alteration must be done to keep our employees and customers satisf ied and our business profitable? The make is simple if the CoD has high Long-Term Orientation and Nature Orientation, then we must plan our product to be economical, nature-friendly and our company will recrudesce lower but more sustainable profit. If its indexes are low, we are facing a short but rapid profit attainment, and our products go out of fashion quickly.