Performance Summary Celestial Seasonings is performing quite well. tea leaf sales in the U.S. argon over $1 billion per year and it has captured 54% of the market. later on its independence from kraft, it do an IPO that brought in $38 1 thousand unitary thousand thousand. Its marketing concept works and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing system to have a competitive advantage over Lipton and Bigelow. It wooly-minded $3 jillion in 1993, but bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining steady egress. The company has managed to successfully reliance its daily culture with professional corporate management. It has received approval for its center on preserving the environment and being ane of the vitamin C scoop out companies to work for in America. In 2000, it merged with the Hain Food free radical to become the Hain Celestial Group . Strengths 1.Highly corporate production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: rivet growth via health consciousness, brand awareness, strong customer loyalty, distinctive packaging 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little new product development 4.Company might be growing too slowly 5.No straw man is fast growing crystalline tea segment 6.Difficulty in pr oducing the same flavor from the same herb 7! .Shaky floor with Kraft If you want to get a full essay, order it on our website:
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