Marketing

Joy Navarro October 19, 2009 AIU Online Marketing is a viable part when seek to dismay consumers to purchase products in today’ssociety. There atomic number 18 four characteristics that can affect the invite the consumers in their choices. These admit culture, well-disposed, personal, and psychological characteristics. The culture aspect is absorb of culture, subculture, and social class. The prefatorial cause of consumer’s interestsis considered its culture. Different countries have their own cultural influences when it comes to what they buy. For model someone from Japan is to a greater extent apt to buy products that fit into their way of living kind of of purchasing what an American would. The merchandising department departments have to be awargon of both cultural changes that may occur to identify new-fashioned interests for veritable products. The subculture consists of several people that that the same value found on similar life exp eriences. Some subcultures include racial groups, polar nationalities, religions, and etc. Social classes atomic number 18 nearly long-lasting divisions in society that have the same views concerning values, interests and behaviors. These classes are opinionated upon assorted living classes such as lower and swiftness classes. It besides depends on their income, occupation, and education.

Marketers use these classes to see what consumers have a lean to buy (Armstrong and Kotler, 2006). As with the social class depict in culture, the social characteristic stays the same. Marketers use the social aspects bec ause of the silence of purchases to ones so! cial influences. For example, when in a group deal setting, the members are more belike stick to the products that others use. This will assign the marketing department information on what is most likely exhalation to be purchased (Armstrong and Kotler, 2006). Personal characteristics also play a social occasion in what to buy. Age, personality, and economic situation are a some factors that can influence purchases. Take for example a...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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